I lead design work for the Zatarain’s Rice Design Refresh at retail.
I was the lead designer for the McCormick Popcorn Seasonings that launched January 2023.
The Ask: Launch McCormick popcorn seasoning for ecommerce (amazon).
Communication Hierarchy
Flavor Variant
Brand: McCormick
Product: Popcorn Seasoning
The Design Recommendation:
By leveraging the nostalgic feel of the classic red and white stripes for popcorn at carnivals, movie theaters, etc we embrace the heritage side of the MCK brand and hope to help bring these popcorn flavors along with all the memories to every home.
When the designs sit together on the digital shelf, the design creates a strong brand block for MCK, leaning in on red.
Art direction provided by Heather Gray.
For the month of June ‘22, Old Bay is debuting the first-ever Pride Edition OLD BAY Hot Sauce in support of The Trevor Project, the world's largest suicide prevention and mental health organization for lesbian, gay, transgender, queer and questioning young people. #PrideMonth 🏳️🌈
Learn more: https://lnkd.in/gn48-hiK
Support: https://lnkd.in/geE8qjjc
I was the designer behind the scenes for this project, with Art Direction provided by the in-house team at Mccormick, Inc.
These EarthRight Ayurveda Blends won a GD USA Package Design award in 2022.
I designed the logo, business card and letterhead for Julia Gadomski at Embolden Therapeutic Solutions in New Jersey. She came to me with a vision for her brand that included a peacock, in some form or fashion—she was in love with the illustrative style peacock I designed, along with the calming blue color palette, and fluid typography.
Examples below include icon design for Instagram, giveaway posts, typographic designs, and photos built in post-production with Photoshop.
Photos taken by Kim Frost, with art direction by myself and one art director.
“Ski-thru, Slope-side Snacks!”
Created brand during my time at JMU. One key aspect that elevates this company is the convenience of not having to remove any ski gear to buy an energizing snack or something to quench your thirst. There is zero hassle to zoom in, grab food, and zoom out to return to the adrenaline of skiing.
This self-mailer focuses on systematic barriers to accessing care for mental illnesses in America.
Embarc Gif created using After Effects. This was completed during my internship at Prophet as a part of a case study for Embarc Collective.
Brand and package design for at-home hair color for all women, especially those who value salon quality products, as well as those who are short on time and money for an appointment at the hair studio.
Mass-mailable invitation for the reveal of an art installation created by Cerith Wyn Evans at Tate Britain.
Sustainability Annual Report for Better World Fashion, a B-Corporation company that focuses on making leather jackets from reused leather, less use of toxic chemicals, and using less resources to create stylish leather jackets.
Type Specimen Poster Series and self-mailers for the Type Director’s Club of New York. Mailers would be sent out to universities globally, inviting students who excel in design to the lecture series on history of type.
At my time at JMU, I was apart of Spark Collective, which is a student-led creative agency, serving nonprofit institutions in the Shenandoah Valley.
Students from both disciplines work together where they partner with a local nonprofit: Harrisonburg Education Foundation. Graphic Design students worked to support the organization in reaching their visual and marketing goals by applying the visual communication skills they’ve learned and developed, applying them in the service of a real-world client.
**All event photos below picture collaborative work, however the step and repeat display banner is solely my own.
Miscellaneous photography taken with my Nikon camera.
